Client
fritz-kola GmbH
Services
Social Media
Paid + Organic
Influencer Marketing
Challenge
Increase reach and brand awareness in Austria.
fritz-kola, known for its bold appearance and distinctive taste, faced the challenge of establishing brand presence in Austria. Although the competition in this market is not as fierce as in other countries, it is still active. Our goal was to position fritz-kola as a leading brand in the Austrian market and build strong brand awareness.
Our strategy included expanding social media marketing with cheeky, short captions in the Austrian style, active interaction with the community through story-sharing and chats, content shoots at Viennese locations, event giveaways, and initial influencer campaigns in Vienna.
The outcome
7 Mio.
Reach
Organic + Paid
7 Mio.
Impressions
30 k
Profile views
Results
The community is steadily growing, and interaction with the brand continues to increase. fritz-kola has successfully established itself as a distinctive and popular kola in Vienna
*The figures refer to the period from 01/23 to 08/24.
Copyright of the images and the header video is held by fritz-cola GmbH.
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