Client
ÖOC
Services
Social Media
Interviews
Web articles
PR
Challenge
Austria’s media challenge at the Youth Olympic Games.
Presenting the successes of the Austrian athlete team at the Youth Olympic Games in Lillehammer in real-time and with excitement for fans in Austria was a particular challenge. Beyond simple reporting, it was essential to provide exclusive insights behind the scenes of the athletes’ lives in a foreign country. The goal was to highlight the athletes’ strong performances and allow the audience to feel closely involved in the action.
Our solution was a comprehensive and targeted media strategy. We ensured that Austrian fans were well-informed and engaged through a strong social media presence, emotional interviews, informative web articles, and concise press releases. Special attention was given to creating a sense of closeness and exclusivity by sharing personal stories and exciting moments directly from Lillehammer.
The outcome
35
Athlets
12
Disciplines
10
Days
Results
Through our strategic support of the Youth Olympic Games, we were able to ensure broad media coverage, which noticeably increased the interest and support of fans in Austria. The combination of in-depth interviews, authentic behind-the-scenes insights, and professional press releases helped create a strong connection between the athletes and the local fan community.
*Copyright Images GEPA Pictures | International Olympic Commitee
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