Client
Atomic Austria GmbH
Campaign
LB Ltd. Edition Redster
Services
Concept
Production
Challenge
The essence of Lucas Braathen’s Redster ski captured visually to perfection.
The challenge was to create a film that not only showcases Lucas Braathen’s limited edition Redster ski but elevates its essence to a new level. It wasn’t just about producing another product film, but about crafting a visual masterpiece that captures the heart and soul of the entire campaign, standing out from the multitude of other sports films.
The outcome
Results
The goal was to create a cinematic experience that reflected both the spirit of the Redster ski and the bold, fearless personality of Lucas Braathen. The film was meant to be exceptional—a true representation of the innovation, passion, and excellence embedded in every detail of the limited-edition ski. By blending cutting-edge camera technology with a captivating narrative, the film aimed to leave a lasting impression, becoming not just a highlight of the campaign but a defining moment in brand communication.
kind of