Client
Audi Österreich,
Red Bull Österreich
Campaign
Marcel Hirscher
Hoonitron S1
Services
Concept
Production
Challenge
Marcel Hirscher and the Hoonitron S1: Speed Redefined
The goal of this campaign was to create a fast and dynamic content piece to be distributed across various online channels, including Audi Global, Red Bull Global, and major news platforms. With limited time for pre-production and concept development, the approach was clear and focused: capturing the immense power of the Hoonitron S1 and showcasing what the world’s fastest skier, Marcel Hirscher, can achieve behind the wheel.
The result was an exhilarating and high-energy visual experience that not only highlighted the exceptional capabilities of the Hoonitron S1 but also showcased Marcel Hirscher’s unmatched skill and adaptability in a completely new environment. This campaign was designed to leave a lasting impression by merging the worlds of extreme sports and modern automotive technology into a captivating and unforgettable story.
The outcome
Results
The campaign garnered over 1.5 million views across Red Bull and Audi’s various channels alone. A Google search for “Marcel Hirscher Hoonitron S1” reveals hundreds of entries, as the video was reposted and shared by numerous newspapers, TV stations, and social media platforms. This broad reach and rapid spread of the video clearly indicate that the campaign went viral.
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