Client
ZillerSeasons
Services
Social Media
Paid + Organic
Challenge
Acquire new customers and strengthen the ZillerSeason brand.
At a time when people spend an average of 2.5 hours daily on their phones and, especially city dwellers, are losing their connection to nature, we faced the challenge of establishing ZillerSeasons as a standout brand in tourism. Our task was to differentiate the brand from the competition, attract new customers, and at the same time emphasize the sustainable and nature-oriented values of ZillerSeasons.
Our solution was a comprehensive digital strategy. We expanded the social media presence, launched active campaigns with selected influencers, highlighted ZillerSeasons unique selling points, and enhanced paid advertising with targeted ad packages and retargeting aimed at countries where travelers intentionally choose to vacation in the Zillertal.
The outcome
6 Mio.
Reach
Organic + Paid
7 Mio.
Impressions
110 k
Profile views
Results
Through our strategic measures, we were able to significantly increase ZillerSeasons reach and expand the target audience on social media. Already in 2024, we are seeing a notable increase in bookings.
*The figures refer to the period from January 2023 to August 2024.
The copyright for the header video belongs to ZillerSeasons.
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